Sunshine Homes (Sunshine Group) officially signed the strategic partnership with Accor Group, the world’ leading group in hotel management at the head quarter of Sunshine Center (Hanoi) on May 12. Then, Accor Group will join in managing Sunshine Empire super luxurious hotel with reputable SLS brand.
Sunshine Empire smart financial tower reaches international level
The Sunshine Empire complex of financial tower – hotel – office – international shopping center is in the collection of super project in style 4.0 of international standard developed by Sunshine group.
Sunshine Empire, located in the area of Nam Thang Long international urban area, the intersection of two arterial roads Pham Van Dong – Nguyen Hoang Ton, welcoming the development wave of the entire economic center area in the west of Hanoi and connecting strong links to the neighborhood. The project is strongly impressed by 5 superficial towers, in which main focus is the world-class 6-star 47-star hotel tower. In the near future, it will be operated, under the SLS brand, by the world’s leading hotel management group Accor.
Speaking at the signing ceremony of the strategic partnership, Sunshine Group’s representative shared: “Besides the position, utility or prestige, the ability to manage and operate services is the sufficient factor for the high-end real estate project really to attract visitors in long term, as well as meets the ability to increase the value of apartments for customers.
“We, determined that the management and operation unit plays an important role in the success of the classy hotel, making great decisions on operational efficiency and capacity, began to cooperate with Accor, the world’s leading hotel management group. The cooperation between Sunshine Group and Accor will help Sunshine Empire not only have the highest quality of construction but also create world-class products and services” emphasized Representative of Sunshine Group.
Similar to luxurious architectural masterpieces in Singapore or Shanghai, the luxury hotel in Sunshine Empire is designed by the world’s leading architects from AMA Architecture Group (Italy). Sunshine Empire, inspired by the image of future spaceships, is expected to become a new symbol of prosperity of Vietnamese wisdom and spirit in the Capital.
Sunshine Empire, a unique project for Sunshine Premier, the inner-city resort of Sunshine Group, is not only a place to stay and work, but also a place for the super-rich to satisfy their unique ego by luxury goods from the mega international trade center; where businessmen and merchants show their bravery on the market at multinational conferences; where elites conquer the perfect values with fashion catwalks, ice rinks, the center of international art programs and countless other attractive gadgets that first appeared in Vietnam.
Especially, all are integrated with smart technology 4.0, completely connecting via Sunshine App to optimize experiences for residents and customers staying. Sunshine Empire is expected to become the complex of financial tower 4.0, the intersection of international capital and remittances gathering in financial institutes, investment funds, big companies and start-ups globally. Accordingly, this is one of places in which the most basic and professional development strategies of Fintech on available technology foundation are realized by Sunshine Group to meet the digitalization trend of Bank 4.0, towards a truly classy, hi-tech and international life.
Profitability of the famous operator
Accor is a leading hotel management group in the world, with a total of 39 famous hotel brands from ordinary to luxury. This group meets most of the accommodation needs of global customers, including: Stay on business, entertainment, travel and resort. The group, founded in 1967, has a presence in 110 countries, owns and responsible for managing more than 5,000 hotels, resorts and condos, equivalent to more than 740,000 rooms so far. Due to the rapid growth, almost one hotel is opening every day, Accor is currently in the Top 5 largest hotel management corporations in the world.
In Vietnam, Accor has also been expanding its brand with a series of large-scale hotel projects in many provinces such as Hanoi, Ha Long, Sapa, Hue, Da Nang, Hoi An, Vung Tau, Phu Quoc … The famous brands that this group brought to Vietnam can be mentioned as: Sofitel, MGallery, Pullman, Novotel, Grand Mercure, Movenpick, Ibis, Banyan Tree … In the near future, the SLS brand will be the first time appeared in Vietnam.
SLS is one of the 12 most luxury hotel brands of Accor Group for the elite, politicians, businessmen and influential figures in the entertainment industry, popular in the busiest financial and entertainment centers in the world. In the US alone, the SLS brand is present in 8 cities, all of which are the most financial, economic, and entertainment centers in the United States. In particular, SLS Hotel in Los Angeles has just achieved the title of the best hotel in the world 2019 voted by the leading travel magazine of America Condé Nast Traveler. In addition, SLS is also always one of the most popular accommodation places for businessmen, tycoons in London, Dubai, Doha, Tokyo …
With these achievements, the presence of SLS in Vietnam will be an important factor contributing to taking the project to a new level in the resort real estate market. In Hanoi, Sunshine Empire will be the first hotel under the SLS brand operated and managed by Accor.
Accor representative shared his thoughts on this strategic cooperation: “We strongly believe in Sunshine Group’s strong financial strength as well as foresight and sustainable development strategy. Sunshine Empire is a good example. Accor expects that the super luxury Sunshine Empire hotel, with the potential to become Hanoi’s “miniature Wall Street”, will be the perfect place to stay, work and rest for business people. ”
After the signing ceremony, Accor group will supply consulting service on booting, managing an operating the project. The representative of Accor group also commits to apply experiences which were deployed for thousands of classy hotels in the world to create Sunshine Empire professional and own mark.