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Sunshine Group meets with investors in food and service sectors in Singapore

As one of the representatives of Vietnam participating in the Search for Investment Opportunities Program and cooperation between F&B businesses in Vietnam and Singapore - Sunshine Group shows remarkable progress in the field of investment. In addition, the commercial sector, besides the spearhead of real estate, has been successfully deployed.

The biggest event in the food and catering industry

Singapore has been known for being the most competitive economy in the world for many years (evaluated by the World Bank – World Bank in collaboration with IFC). Located at a prime location at the gateway to the Asian market, the spending of middle-class consumers in Singapore increased sharply to US $ 3.2 billion and is able to reach 55 trillion in 2030. With a wide range of restaurants, cafes, food stalls and luxury dining places, Singapore offers travelers a wide range of first-class culinary experiences and many sightseeing and shopping destinations.

An investment and cooperation opportunities seeking program between F&B enterprises in Vietnam and Singapore attracts the participation of a large number of businesses from both countries.

As a result, Singapore’s F&B industry developed significantly thanks to the reputation and quality of food safety, fulfilling important social roles and contributing to economic goals of Singapore. Among Food Services, restaurants and cafes, which contribute about 50% of employment rate and food services. After only 5 years the number also increased rapidly from 6,400 in 2011 to 7,700 establishments in 2016.

With the goal of “turning passion into profit”, the Singapore Restaurant Association (RAS) – the pioneer and largest F&B association in Singapore, regularly organizes workshops to increases cohesion and helps each other develop.

Investment and cooperation opportunities seeking program between F&B enterprises in Vietnam and Singapore held by the Singapore Restaurant Association (RAS) in cooperation with the Vietnam Restaurant Association (RAV) from September 24, 2019 to September 26, 2019 recently attracted the participation of numerous businesses from 2 countries.

Some Viet Nam F&B Enterprise,such as: Vincom Retail, Sunshine Group, Am Thuc Hoan My, a chain of Delicuisine restaurant, a chain of Bun Cha Ha Thanh, Ha Noi Charming Restaurant, Heritage Coffee and Bakery, Asia Foodchem Company have opportunity to experience and make meaningful connections.

This is the biggest event in the food and beverage industry in order to establish potential partnerships between investors, franchises, joint venture partners and Vietnamese executives. At the same time, the program helps Vietnamese and Singaporean companies express their interest to cooperate, promote knowledge exchange about business context and opportunities in the markets of the two countries.

During the event, guest and host businesses were shared about the overview of Singapore food service as well as Singapore F&B market penetration strategy, experience Hawker culture and attend business conference.

Ms. Pham Thien Huong – Deputy General Director of S-service and Deputy Director of Sunshine AM shared information and cooperation opportunities with Singapore businesses.

It is known that members of Singapore RAS Restaurant Association have more than 470 units, representing nearly 700 brands operating in more than 3,600 stores. The members are a combination of business models such as restaurants, food vendors, fast food and food courts with a variety of cuisines.

Since 1980, RAS has been acting as a spoke person for the F&B industry and striving to promote the industry by connecting among members, awards, establishing the relationship between enterprise and government.

Sunshine Group seeks partners to bring a perfect ecosystem for its residents

Taking part in the program as a guest, Sunshine group and Vietnam enterprises visit model and typical headquarter in Singapore F&B industry. Specially, in the conference, Ms Pham Thien Huong Deputy General Director of S-Service and Deputy Director of Sunshine AM had a presentation introducing a favorable business environment as well as potential market of Vietnam to Singapore enterprises. She also expressed her desire to share cooperation opportunities to foreign enterprises in order to bring the perfect ecosystem for the residents and communities in projects.

Representative of Sunshine Group: Ms Pham Thien Huong – Deputy General Director of S-Service and Deputy Director of Sunshine AM presented at “Investment and cooperation opportunities seeking program between F&B enterprises in Vietnam and Singapore”

Being a big enterprise in real estate, Sunshine Group owns a series of trillion projects, in the position of “Gold” right in the inner city and big cities like Hanoi, Nha Trang, Saigon, with 4 main product lines including: Sunshine Apartment (luxury apartment project, luxury apartments), Sunshine Urban Retreat Villas (low-rise villas), Sunshine Sky Villas (high-floored villas), Sunshine Marina (a multi-experience resort in the form of Integrated Resort).

Besides real estate business, Sunshine group grasps common tastes and desires to build a full utility ecosystem, the Group focuses on promoting the system of leading international standards malls in Vietnam and region, which offers world famous brands and service system – technology for modern and high-class shopping. Along with that, Sunshine Group dedicated to establish Sunshine Mart supermarket chain located inside of each project to meet the needs of residence

Especially, with 2 super projects coming up: Sunshine Empire Grand Mall and Sunshine Marina Nha Trang Bay Resort, Sunshine Group hopes to find strategic and worthy partners with Sunshine Group. These 2 projects not only offer a series of entertainment and commercial utilities becoming the first to appear in Vietnam but also change the shopping and resort habits of the huge number of tourists from Asia and world.

It can be seen that, along with a number of international events in recent years, especially the participation in the Investment and Cooperation opportunities seeking program between F&B enterprises in Vietnam and Singapore – Sunshine Group has took a big step in international trade promotion activities, and affirmed its ambition to bring Vietnam’s real estate products to the world with international standards and global values.

And in the fierce race of the market, thanks to the breakthroughs in technology and services, Sunshine Group’s consumers, investors and customers have the right to expect the resorts, the modern “resort 4.0″ with 5 star standard services, offering new experiences.