According to Wealth Report 2019 announced by Knight Frank, the number of super-rich people (owning assets of more than 30 million USD) in Vietnam has reached 142 people. In the next 5 years, Vietnam is forecast to have the fastest growth of super-rich people in the world, most of which are business class. The demand for a high-class workspace of this prosperous generation has created a new trend for the high-end office market.
Super-rich have been different today
In the past, when referring to the elite class and the rich standards, “pop up” in you will be the luxury living standards: owning luxury cars, yachts, using branded goods, moving by business aircraft, owning expensive Patek Philippe collections or the Hermes Birkin bags worth the fortune, … the super-rich today have turned to the use of “implicit signs” to affirm their rank.
It is undeniable that the super-rich are tending to rejuvenate: they are a generation of dynamic, global entrepreneurs and successful in their careers. Their success story lingered in the financial potential, knowledge and a top-notch career such as newspapers or media called them by the name “New prosperous generation”. They have a characteristic lifestyle and aesthetic taste. If in the past, they preferred lavish and grandiose villas in the big streets, where so many people looked and admired every day, now, they “hide” in the private and isolated high-class urban areas, or choose a private place in the sky villas.
Previously, the old rich standards is the material values shown outside, however, today, to affirm the level is subtle implicit signs. No melodrama, no loudness but high peak values. One of them is the workspace.
Indeed, the workspace or VVIP office are the place that prosperous generation entrepreneurs spend almost all their time and energy. It is the place to welcome partners for million-dollar deals, to show the interest, to the ego return after intense moments in the market, to enjoy the “Loneliness” feeling on the peak with a glass of smoky whiskey from Balblair and Cohiba Majestuosos 1966 cigar flavored with herbs.
It is this need that creates a new line of products for the high-end office leasing market – VVIP million-dollar workspaces that work to satisfy the “unique ego” of new prosperous generation entrepreneurs.
VVIP workspace fainted like a Hollywood movie
In a short time, Hanoi welcomes the appearance of a new tower coming into operation, along with one of the top-class VVIP working spaces that are considered the “best” in Vietnam today.
Starting with a new trend of offices and multi-million dollar workspaces dedicated to VVIP to meet the needs of successful generation of entrepreneurs, high-end offices are “designed” for “super boss” will open a new race called “super luxury” in the office leasing segment.
It is known that this VVIP workspace is located in Sunshine Center building which is about to go into operation of Sunshine Group. This is a project inspired by Trump Tower famous in the real estate market recently, with the system of super-premium interior show room, event and concert center and the most luxurious restaurants, the super-smart 5-star smart homes … on Pham Hung road. Await the series of close-up articles of this class project.