Scheduled from November 29 to December 1, 2024, at the Trần Nhân Tông Pedestrian Street (Hai Bà Trưng District, Hanoi), the Hanoi Culinary Culture Festival 2024 offers visitors and residents of the capital the opportunity to experience creative culinary spaces crafted by the skilled and delicate hands of artisans, as well as explore unique exhibitions and captivating art performances.

Trải nghiệm “phở số” lần đầu tiên tại Hà Nội

The highlight of the festival is the “Hanoi Pho Digitalization” program, which introduces the public to “digital pho,” offering a completely new perspective on the application of technology and digital transformation in Vietnam’s culinary industry.

“Pho So Ha Thanh” attracts many people to visit and experience

At the festival, diners will have the chance to experience Hanoi’s signature traditional pho, prepared and served by intelligent robots. These robots perform tasks with precision, from pouring broth and adding garnishes to serving the dishes at the table. By replacing humans in certain stages, these smart robots create a unique and engaging culinary experience, promising to spread the essence of traditional Vietnamese cuisine to regions across the country and beyond.

Diners experience traditional Pho prepared and served by smart robots

The Hanoi Culinary Culture Festival 2024 and the “Hanoi Pho Digitalization” program are considered initiatives to promote “Hanoi Pho” as a national intangible cultural heritage, with the ultimate goal of elevating pho to the status of a representative intangible cultural heritage of humanity in the near future.

Accompanying the 2024 “Hanoi Pho Digitalization” program, Sunshine Group aims to collaborate with Hanoi in its digital transformation process while preserving and promoting the cultural and culinary values of the capital through innovative approaches.

Sunshine Group accompanies the program “Pho So Ha Thanh” 2024

According to representatives of the corporation, in the 4.0 era, new thinking and approaches are needed to harness the vast potential of traditional heritage. Applying technology in preservation and promotion efforts can create new cultural products with high economic value, depth, and wide-reaching impact, thereby contributing to the economic, cultural, and tourism development of the capital and the nation.

Accompanying the program, Sunshine Group wishes to join hands with Hanoi in the digital transformation process, as well as the process of preserving and promoting the traditional cultural and culinary values ​​of the capital.

Commitment to accompany the development journey of Digital Government – Digital Economy – Digital Society

Pioneering in keeping pace with trends by leveraging technology as a core foundation and aiming for sustainable development, Sunshine Group has been striving for years to create a multi-sector ecosystem across various fields, including Real Estate, Technology, Construction, Education, Finance, Media, and Commerce – Services. The goal is to serve all aspects of social life with people at the center.

“Sunshine Homes” – an ideal residence for Vietnamese people and many international residents

In the real estate sector, “Sunshine Homes” projects not only set the standard for urban aesthetics, harmoniously integrating green architecture with premium amenities, but also serve as models for advanced “Smart Home – Smart Living” systems. These projects maximize technology application to best meet residents’ needs for housing, investment, and business opportunities.

In the technology sector, Sunshine Group, along with its subsidiaries and affiliates, is developing technology through a well-grounded investment strategy. This is especially evident in implementing smart housing and digital banking solutions, leveraging advancements in AI, Big Data, CRM, and more to develop multi-service products that support digital transformation in public administration services. This commitment aligns with Sunshine Group’s role in advancing the nation’s three key pillars: Digital Government, Digital Economy, and Digital Society.

This commitment will also be realized by Sunshine Group through practical programs and initiatives, collaborating with organizations across the country. For example, promoting smart technology adoption at the “Hanoi Pho Digitalization Festival 2024” or partnering with the Hanoi People’s Committee in the digital transformation journey through multi-functional digital meeting room solutions, optimizing workflow processes. These efforts aim to build a green, smart, modern, inclusive, and sustainable Hanoi in the near future.